Personality refers to our patterns of thinking and feeling. They drive our preference to behave in certain ways.

We use the Big 5 framework to measure the five dimensions that describe the human personality. Each dimension has two sides to it.

This personality model is widely referenced in academia and is used all over the world.


Innovator Positive attitude to change, embrace new technology and look for new ways to work.

Down to Earth Familiar routines feel more comfortable than new ideas. Benefit from the ability to stay focussed and committed to a schedule without being distracted by new ideas.

Process Management 

Organiser Associated with being conscientious, efficiency, achievement-orientation and self-disciplined - organisers tend to be good at getting things done.

Improvisor Prefer to work more reactively, comfortable with ongoing iteration and frequent changes. 

Social proactivity 

Reserved Tend to think before acting, often have good emotional intelligence and tend to be more reflective than others.

Expressive Characterised by excitability, sociability, talkativeness, assertiveness, and emotional expressiveness.  Seek out people to talk to and more easily influence people by communicating effectively.


Collaborator Comfortable with teamwork, generally perceived as trustworthy, helpful and optimistic. Tend to be more cooperative.

Challenger Will point out stumbling blocks and potential pitfalls to a proposed approach, not afraid to highlight past mistakes so they're not repeated in future.

Emotion management 

Resilient Emotional stability - less prone to mood swings, anxiety, irritability and sadness. Deal well with stress.

Excitable Not as emotionally stable and resilient. More susceptible to stress. Known to worry about potential dangers or errors that could occur.

Read a more detailed description of the Big Five personality dimensions.

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